Apple is reportedly looking to increase its supply of original podcasts. In addition, the company is reportedly looking to recruit a new executive to lead the movement.
Original Apple podcasts support other intellectual property
The move is apparently linked to the promotion of Apple TV + content. Apple is currently focusing on acquiring podcasts that are linked to existing content on the streaming service or that could potentially be turned into TV shows or movies. The new executive hired to lead this work will report to the company’s podcasting manager, Ben Cave. Rich Greenfield, analyst at LightShed Partners, said Bloomberg News that the original podcasts could take over other intellectual property, even if it doesn’t make a lot of money for Apple. Mr. Greenfield said:
The audio consumer market and the possibility of using intellectual property to transform into other forms of intellectual property are really interesting.
Apple hasn’t invested much in creating original shows. He certainly follows his rival Spotify, who signed this week exclusively The Joe Rogan Experience for $ 100 million. This is despite the fact that Apple offers one, if not the main, platform for listening to this content.