There was a time when Apple, especially Steve Jobs, surprised us at the event and we were pleased. Time is too complicated now.
This week's particle debris article is from engadget
I am quite an excellent comprehensive article, not because of that drama, depth of analysis, or excellence of high-tech writing, but I quote that article. No, I am successfully encapsulating everything that Apple thinks about what we announce at the September 12 event.
And this is quite amazing.
Of course, this article may have a wrong place. We never know exactly what Apple will give out. In addition, the Apple Echo Chamber can create artificial backing evidence. Even so, over time, a number of trustworthy sources begin to draw pictures of rational new product stories.
How does Apple feel the leak?
My theory about this annual Intel spill to the Apple community is that it is intentional. The reason is that the pace of life no longer sees the 2 hour event, digests its effects, mentally integrates new products into their own lives (and finances), purchases online in the middle of the night It is impossible to do.
Instead, Apple warms us warmly. We are beginning to raise our heads all weekly ahead of schedule for all new products. We will understand why it is attractive to one of the new iPhones. Or Apple Watch. Or iPad (Pro).
This process effectively gives our imagination to the pump, informs us and leads to a provisional purchase decision. When the event is actually done, we listen to the news and we are confident. Then, we can make our selection "favorite" in the online store.