August 18, 2014: For Christmas theme iPhone ads, Apple has won the Emmy Award.
Apple's "misunderstood" iPhone 5S advertisement won the award. As he is busy with his iPhone, he draws a silent teenager who does not spend time with his family at Christmas. At the end of the advertisement, he reveals that he is not actually a false story. He shoots and edits a heart-warming family montage using his iPhone and iMovie!
Apple's "misunderstanding" advertisement is a big hit
Advertisements have caused online criticism. (The reason why a teenager shot all in portrait is common, but it is the only way to display the finished product in landscape mode.) However, it hit chords with critics and customers.
Like many of Apple 's best advertisements, I chose sentimental messages rather than selling technology for technology.
I also highlighted the growing professionalism of the iPhone camera. iPhone 5 was later used for movie shooting, tangerineIt was screened at Sundance Film Festival. Since then, Apple was paying attention to the iPhone camera as a major selling point for that device. There is a "Shot on iPhone" campaign that is attracting particular attention.
Emmy Award "Misunderstood" was awarded to Apple, production company Park Pictures, advertising agency TBWA Media Arts Lab. That was when Apple was fighting TBWA's Media Art Lab. Considering the degradation of TBWA's quality, this was the creation of Apple's advertisement since "Think Different".
In order to win this award, Apple's "misunderstanding" won over competitors such as General Electric, Budweiser and Nike.
Not the first Apple Emmy
It was not Apple 's first Emmy Award. Cupertino put a technical Emmy award in 2001 to play a role in developing FireWire.