Today in Apple hi: Steve Jobs and Jef Raskin clash over the Mac

September 27, 1979: Several years before the Macintosh ship, Steve Jobs and Jeff Ruskin crashed for the first time with the command order of Macintosh · R · D project.

Raskin, the founder of the Macintosh project, is seeking affordable computers for everyone. Jobs is seeking a computer that will be the best regardless of price.

Who won?

Macintosh price and function

The date of September 27, 1979 refers to Apple's initial cost study of Mac. Ruskin's revolutionary idea was to build a computer that cost less than $ 500, based on a graphical interface.

This price (equivalent to $ 1,650 today for inflation) seems quite standard under current conditions. However, at that time, it would be considerably cheaper than most common personal computers. For example, Apple II costs $ 1,298. Even TRS-80, a fairly low cost barebone computer, was $ 599.

However, even at startup, Apple had a high margin for business. The company expected to add 400% markup to the machine. This meant that you had to manufacture and package Ruskin's computer for $ 125. The note on September 27 spelled that this is impossible. It suggested a more reasonable price of $ 1,500.

The note conflicted within Apple. Jobs said to Ruskin, "We should not worry about price," he said, instead "should simply designate computer abilities."

Jef Raskin takes Steve Jobs at Mac pricing

Stubborn Ruskin responded with Jobs' quirky notes and duplicated excellent books Apple Confidential 2.0:

"[I want] It is a compact and lightweight computer with an excellent typewriter style keyboard. It has a display with 96 letters x 66 rows. In most cases, there is little depth. There is also a laser quality printer. Use plain paper and output text at 1 page / sec. The printer can generate all graphics that the screen can display (at least with a resolution of 1000 x 1200 points). In color.

The printer weighs only 1 pound, no ribbon or mechanical adjustment is required. You need to print in any font. Besides the screen memory, there is a main memory of about 200 K bytes and a small pocketed storage element which holds megabytes and has a unit amount of $ .50.

When you purchase a computer, you have unlimited access to ARPAnet, various time-sharing services, and other databases that can access computer-accessible information. In addition to the collection of unknown application programs, emulators for BASIC, Pascal, LISP, FORTRAN, APL, PL 1, COBOL, and IBM 650 and later processors are included.

Let's include speech synthesis and recognition with 34,000 words of vocabulary. You can even simulate Caruso's songs with Mormon Tabernacle Choir, synthesizing music and accompanying various reverberations.

Conclusion: Starting with ability is nonsense. We depart from both price targets and a range of abilities and we must pay attention to today's technology, and immediate future technology. All of these factors must be confused at the same time.

Why is clash with Macintosh price important?

Several things about the conflict between Job and Ruskin will fascinate me. The first is that the ironic version of Raskin that McIntosh should include is not a world away from Jobs' vision.

The other hit that Jobs had an appropriate impulse for Mac (released as Canon Cat in a few years, it quickly disappeared), which is more subtle than that.

Jobs's "feature creep" insisted on building the best computer, but refrained from doing a lot of work at NeXT, which was established after leaving Apple. On the other hand, Raskin's approach was based on democratization technology ideas. This is what Apple has been known for many years.

Finally, it took several years for Jobs to gain control of the Macintosh Project, but in 1979 Raskin and Jobs never coexisted well on Team Mac.

© 9to5mac

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