The best-selling smartphone each quarter of this year was the iPhone XR

The iPhone XR was the best-selling smartphone in the third quarter of 2019, which means it has been the best-selling model each quarter so far this year, according to Counterpoint Research.

Its launch halfway through the fourth quarter of 2018 meant it was not at the top of the list this quarter, but it has since done so, comfortably beating the base model iPhone 11 …


The company said the iPhone 11 won fifth place in its own launch quarter.

According to Counterpoint Research's Market Pulse, the iPhone XR was the best-selling model in the world in the third quarter of 2019, with 3% market share. In fact, with the exception of the launch quarter in September 2018, the iPhone XR has been the best-selling model in the world every quarter since the fourth quarter of 2018. The XR alone has contributed to more quarter of total Apple sales during the quarter, making it the best-selling model for Apple in all regions. Apple also adjusted the price of the iPhone XR in China and several other markets, which helped maintain strong demand during the quarter. The iPhone 11 also debuted in the top 10 during the launch quarter.

The top 10 best-selling smartphones in the third quarter included two iPhones, three low-end Samsung models, and a mix of Chinese brands:

  • iPhone XR
  • Samsung galaxy a10
  • Samsung galaxy a50
  • Oppo A9
  • iPhone 11
  • Oppo A5s
  • Samsung galaxy a20
  • Oppo A5
  • Xiaomi Redmi A7
  • Huawei P30

While Samsung seemed to have pushed buyers across its range, the reality was that it had simply lowered the prices of its old "mid-range" A-series models to become the new low-end phones.

Samsung had three models in the top 10, all from the A series. Samsung abandoned its J series and brought the A series to lower price levels. One series had a more premium perception than the J series. The new devices came with competing specifications and design features, affordability, and strong brand awareness from Samsung (especially in the mid-range), which offered an excellent value proposition to consumers. It was also strategically aligned with the upward trend in world trade. Series A also won a share of HONOR. However, there were no flagship products from Samsung in the top 10.

Xiaomi's single in the top 10 is due to India.

Xiaomi had Redmi 7A in the top 10. This was due to India, which contributed more than half of the model's total sales during the quarter.

If you're wondering which iPhone to buy, check out our video comparison of the current lineup, as well as a direct comparison between the iPhone XR and the iPhone 11.

Top image: Shutterstock

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