The Best Practices of Podcast Marketing from Apple offer tips and insights for making great shows

To help aspiring and experienced podcasters grow their audience and create more attractive shows, Apple has developed a toolkit of Marketing Best Practices for Apple Podcasts. The guidelines come together with the release of OS 5, which contains an entirely new Podcasts app.

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In June, Apple announced that Podcasts now offers more than 555,000 active programs in more than 100 languages. At the moment, the show Things you need to know became the first show on the platform that crossed 500 million streams / downloads.

With the exploding popularity of podcasting, Apple hopes to put makers on the path to success, as new shows appear every day. The new website first describes podcasting basics before diving to show presentation, audience development, common mistakes and available marketing tools. Apple recommends first optimizing for mobile:

The vast majority of discovering and listening to podcasts happens on the iPhone when people are on their way. That means you have to think about all the ways in which you can optimize how you present your show. Make it easy for people to discover you on a mobile device.

While effective narrative and clean audio is often the top priority for podcasters, great cover art and show descriptions can be just as important to get new listeners to subscribe. Apple has compiled exle lists of shows with clear logos and well-written descriptions to act as reference guides.

In addition to tools such as Apple's Link Maker and Affiliate Program, the Podcast Analytics page also mentions a feature that was announced at WWDC 2017 and that provides podcasts with insight into their audience.

If you like to listen to shows, check 9to5Mac & # 39; s own offers on Apple Podcasts:

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