Apple has announced a new collaboration with Salesforce, a leading customer relationship management company.
Apple and Salesforce today announced a strategic partnership that brings together the largest customer relationship management platform and iOS, the world's most advanced mobile operating system, that enables powerful new mobile apps for businesses. In collaboration with Apple, Salesforce redevelops its app to embrace the native mobile platform with exclusive new features on iOS …
In addition to iOS app features created by Salesforce, opportunities are also created for third-party developers.
The companies also provide tools and resources for millions of Salesforce developers to build their own native apps with a new Salesforce Mobile SDK for iOS and a new development course for iOS apps for Trailhead, the free, web-based learning platform from Salesforce.
The CEOs of both companies said the deal would marry the best hardware and software.
"With the powerful combination of iPhone, iPad and iOS – the best hardware and software for businesses – along with native Salesforce apps and the new Salesforce SDK, we can deliver great customer experiences for businesses around the world," said Tim Cook.
"With this collaboration, we bring together the world's largest CRM platform with iPhone and iPad," the world's best devices for businesses, "said Marc Benioff, chairman and co-CEO of Salesforce.
Features unique to the iOS app are Siri Shortcuts, Face ID and business chat. Reuters provides exles of what that means in practical terms.
The collaboration means that a vendor can use Siri after a meeting of customers to update the data of that customer with notes from the meeting, identifies a customer service problem for a support team and many other data access tasks that may be valuable time.
"If you look at companies in general, speech is not used as often as in the consumer," said Apple CEO Tim Cook in an interview with Reuters. "We will be able to offer the seller direct access to things using your voice instead of clicking and running through different apps […]
At the annual Salesforce customer conference this week, Marriott International will be demonstrating a new system that uses Salesforce and Apple tools to help hotel guests raise their prices, order sandwiches, or ride Siri with an Apple HomePod in their hotel room . And at the next Marriot where the guest stays, Siri remembers the guest's preferences – even their favorite sandwich, Salesforce CEO Marc Benioff told Reuters in an interview.
About 5 million developers create Salesforce apps, a quarter of the 20 million that make iOS apps.