The leakage of the site map is raising the information gold mine. The 6.1-inch iPhone is definitely called iPhone Xr and is offered in six colors: black, white, red, yellow, coral and blue.
The URL has a 6.1-inch display and is confirmed to be provided with three storage options. 64 GB, 128 GB, and 256 GB.
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Updated site maps were found by Allthings.how. Apple has since pulled the page since. With the same leak, the name of the new OLED iPhone will be confirmed as iPhone X and iPhone Xs Max.
The URL shows that the 6.1-inch iPhone Xr model will be offered to all regular US carriers, but models that are not locked are not listed. 5.8 inch iPhone Xs and 6.5 inch unlocked version of iPhone Xs Max are posted.
update: There is also a new AppleCare package, which seems to contain a cover if the device is stolen or lost. In addition to iPhone 8 and iPhone 7, these AppleCare plans are available on all new mobile phones.