This year, smart TV is estimated to account for 70% of TV shipments. This allows us to provide new data to companies about the shows we are watching and the times we are looking at them. This means better targeting of TV advertisements.
Normally, makers of TVs and applications say they will not collect data unless you choose to share. The data you share is not linked to the personally identifiable information. Other data about you Anyway, Navin and other television technicians generally want to emphasize everything instead of delivering viewing data. For example, the Samba software recommends a show you can see based on what you have already seen.
check it out: Smart TV will be smarter about your tracking