Publications that allegedly embrace Apple News for potential for advertising revenue, not for immediate returns

The news departments have seen tremendous growth in Apple News in recent years, with many people finding their audience more important than other forms of distribution. The only problem? Few – if any – were able to earn money with it, according to a new report.

The recent claims are set out in a comprehensive report highlighting the potential pitfalls of embracing Apple's pre-installed iOS kiosk.

Numbers divided by Slate are pretty telling. The publication has seen a huge increase in the traffic of Apple News, but it is largely impossible to monetise the inflow of newcomers. Actually, Slate earns more money from a site with 50,000 views on its site than 54 million page views on Apple News.

The report, with source citation, says that other news broadcasts are virtually the same, with Apple News now ranked as a top traffic driver alongside Facebook and Google.

Since the launch, Apple News has failed to support many of the common advertising platforms used by online publishers. Although it recently added support for Google's DoubleClick ad manager, it means that the platform restrictions that appear in Apple News contain far fewer ads than the same content on a publication's website. Furthermore, the advertisements that are shown in News do not earn much.

The big difference between the Facebook audience and Apple News is that Facebook has been redirected to the publication's website, where page views have been translated into ad impressions. Apple News, on the other hand, keeps users within the app itself, which largely limits the number and types of ads that can be displayed.

Yet publications do not jump out of the ship. Indeed, many are embracing Apple News, hoping for a turnaround. The app is preloaded on any iOS device and opens the door to a huge potential audience as there are more than a billion iPhones and iPads in use worldwide. Apple News also comes to Mac for the first time thanks to MacOS Mojave.

Another advantage for publishers is human curation. Just like Apple Music, Apple uses editors – not algorithms – to analyze the daily news messaging, accept pitches and communicate via Slack to select a top, some of which are forwarded in the form of device notifications.

The recent increase in the number of Apple news is due to Facebook's evocation of the amount of content displayed in users' news feeds in response to the increased criticism of & nb; fake news & # 39 ;, in Russia's interference in US elections and seemingly lax practices for data privacy. Facebook was the place to be for news broadcasts a few years ago, but traffic is no longer what used to be for many news and media companies.

Google, Twitter and Apple News were among those outlets to see increases while Facebook stagnated, although Apple News has gathered a lot of media attention, even if they can not earn much on the platform. At least not yet.

Publications can currently embrace Apple News, but that could change if Apple does not find a way to help them generate revenue instead of just spreading their content.

Apple has invested heavily in the news platform over the past few years, examining possible methods for generating revenue and scooping up the subscription service Texture, the last of which has yet to be completed in the News app.

© Appleinsider

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