According to a new report from variety Apple acts as public relations veteran Brian Bumbery as director of public relations for Apple Music. This movement was born as part of what Variity calls "big transition" at Apple Music as Jimmy Iovine moved to consulting role …
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In the past, Bumbery worked for 8 years at Warner Bros. Records such as Metallica, Green Day, Chris Cornell, Madonna and so on. In 2011 he launched his own press company BB Gun Press. This will be continued under the leadership of Luke Burland, a former colleague of Warner Bros. Bumbery.
The appointment of Bimmy comes from Jimmy Iovine's role as a consultant for Apple Music. The record industry veteran has returned from Apple's daily involvement before leaving completely.
But Apple's stranger Bumbery. Variety notices that his BB Gun Press company has been working with Apple's music for several months and this can explain Metallica's glittering service reviews several years ago.
Interestingly, the variety report claims that Apple Music is on track to overtake Spotify's global market leader in the US in the coming months. This contradicts the report of last month, Apple subscriber Spotify of Apple Music.
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