Why Samsung can’t beat the iPhone

For the first time in four years, Apple just surpassed Samsung in worldwide smartphone sales during the last quarter of 2020. This second Gartner, which says the launch of the iPhone 12 series has helped Apple achieve double-digit growth for both the quarter and 2020 overall.

Meanwhile, Samsung recorded a 14.6% year-over-year decline. Sure, the Samsung Galaxy S21 launched out of that window in January, but based on the comparison between the iPhone 12 and Galaxy S21, Apple remains in the lead. Apple also won our in-depth comparison between the iPhone 12 Pro Max and the Galaxy S21 Ultra and the iPhone 12 Pro against the Galaxy S21 Plus Plus.

Why does Apple keep winning? Yes, iOS has some advantages over …

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