What iOS 14 means for Facebook and Instagram advertising

Apple’s latest updates for iOS (which include iOS 14, iPadOS 14, and TVOS 14) have introduced new privacy permissions that users must explicitly enable for apps in order for these apps to access their device’s ad data and others. tracking informationon. A message will be displayed for users when they use all iOS apps to ask if they want to allow tracking or not.

iOS 14 has already been implemented, but the full impact of these changes will not be visible until existing Apple devices have been updated to the new version, or new devices using this new operating system as standard are no longer popular. This is believed to likely happen in early 2021.

How does this affect Facebook and Instagram ads?

This means that users can easily choose not to allow any app from the Facebook family (Facebook, Messenger, Instagram and WhatsApp) along with apps that use Audience Network (which is a placement option in Facebook advertising), among others. what’s this:

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