What does the iOS 14 update mean for Facebook advertisers? (with infographics)

The rapid evolution and growth of digital ad ecosystems has led platforms to make changes that meet both consumer and business needs. Apple’s latest iOS update, to iOS 14, is the one that vastly changes the way ads are created, tracked and interact with.

Facebook’s original response to the new iOS 14 policy was resistance, but ultimately decided that the best course of action was to oblige to provide stability for its companies and partners.

In this post, we will review Apple’s new iOS 14 policy, discuss the changes for web and app advertisers, and review the next steps required to be prepared for these changes.

Apple’s new iOS 14 policy

What does the new iOS 14 policy entail?

To understand how Facebook advertising will be affected, you need to understand exactly what will be changed with the iOS 14 update. The full brief is available from Apple if you want to dig into the essential details, but for those short on time, …

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