An almost 200-year-old bookstore in Boston is adapting to the age of Zoom, Inc. reported. He organizes collections of books for customers that they may have in the background to give the right impression.
The Brattle Book Shop, founded in Boston in 1825 and acquired by the Gloss family in 1949, occupies a three-story gray brick building near the Boston Common. Ken Gloss, president and owner since 1985, estimates that his business of used books and rare books can survive a year of pandemic without layoffs. For the moment, he, his wife and their eight employees are trying to be productive while waiting for the return of pedestrian traffic. The new service of the shop: sell organized selections of books to display in the background of video meetings. “People want to project an image of prestige and expertise,” says Gloss, who is also an appraiser on Antiques Roadshow. “They seek to show themselves intellectually, politically and commercially.”