NBCUniversal is set to fully enter the streaming wars next week. Variety has taken a look at the story behind the Peacock service, which has experienced delays in some of its major launch productions.
Most of the original Peacock slates have been delayed by COVID-19. The service will be released with only nine originals, including a serial adaptation of “Brave New World” and the working comedy “Intelligence”, staged in the UK, starring David Schwimmer. The Summer Olympics have been postponed to 2021, depriving the launch of certain valuable promotional real estate. And with two weeks before departure time, Peacock had deals for Apple, Google, Xbox, and Vizio and LG TVs, but still hadn’t signed a distribution pact with Roku or Amazon Fire TV, the two largest TV device manufacturers (which also took place on HBO Max). But Strauss is not discouraged, convinced that the greatest potential of Peacock lies in the level of free distribution with a light advertising load that does not promise more than 5 minutes of advertisements per hour. NBCU theory is that “Free as a bird” will resonate with millions of Americans who are financially short or just too overwhelmed to pay for another streaming package.