Reader, I have something to confess. I became obsessed with TikTok. At almost 33, I should know better. I should accept that this is a place for younger people than me and leave them. And yet in the name of journalism (of course …) I took a look, and thanks to the global algorithm, clever creators and endless memes, I’m stuck in a stream of video that never ends never. Already.
TikTok is the ultimate advertisement for Apple
TikTok focuses on the user, with the algorithm targeting you with content that they think / know you’ll like in a frightening way. Did you spend time watching some kind of music video? Here are hundreds more. Your “For Your Page” stream, a stream of videos made by users that you don’t necessarily follow, adapts almost in real time to whatever preferences you display. No matter what part of the app you find yourself in, one thing remains constant: Apple products.
TikTok is, quite frankly, one of the best commercials for Apple. Whether it’s teenage girls talking into their mirrors holding an iPhone or an influencer talking into their EarPods (those are the two things…), countless videos on the platform show Apple products. Not to mention the ones that are made using an iPhone that you can’t see. In addition, there are users dedicated to making Apple videos and tech tips.
Use Apple products to create … anything
Of course, as with many social media platforms, TikTok has security concerns. The highly efficient flow I mentioned surely makes those who work on privacy protection for Apple users wince. Despite this, TikTok helps reinforce the well-established message that Apple products are desirable for users of a key demographic. Perhaps more importantly, it shows how with just an iPhone, EarPods or AirPods you can create… well, whatever you want, and have it seen by millions of people. An Apple “Shot on iPhone” ad could hardly do a better job.