Spotify’s investment in podcasts seems to be starting to pay off. In some American states, listeners are moving away from Apple and are turning to the service traditionally associated with music streaming.
Spotify challenges podcast supremacy
According to a new report by Voxnest, in March, Spotify had claimed New Jersey only from Apple. However, it was briefly the main podcast provider in California and New York at certain times in the first quarter of 2020. In addition, it has succeeded Apple in a few countries, including Australia and Ireland.
Along with its recent results, Spotify revealed that its podcast catalog now exceeds one million. It is important not to exaggerate what is going on. Apple still dominates the podcast space globally and in key markets. However, the increased concentration of his rival in this area is certainly starting to bear fruit.