Phil Schiller: App Store Creates Level Playing Field for Developers

Speaking in a new interview, Phil Schiller says the App Store creates a level playing field for developers (via Reuters).

Equality on the App Store

The head of the App Store said that when the App Store launched in 2008, Apple created rules to treat all apps the same: “[…] one set of rules for everyone, no special offers, no special conditions, no special code, everything applies to all developers the same. This was not the case in PC software. No one thought like that. It was a complete tour of how the whole system was going to work. “

Phil Schiller at a special event at Apple Headquarters on September 10, 2013 in Cupertino, California.

One rule is that apps must use Apple’s billing system, and Mr. Schiller says the company sees it as a privacy feature. “We believe that the privacy of our customers is protected in this way. Imagine if you had to enter credit cards and payments for all the apps you have ever used. “

Apple CEO Tim Cook will appear before House lawmakers on Wednesday to examine whether the company’s app store rules give it an unfair advantage over third-party developers. Indeed, companies like ClassPass and Airbnb are the latest to fight with Apple over fees.

Apple created exceptions to its rules, like in 2018 when it allowed companies like Microsoft to use their own account systems for users, as long as in-app purchases using the Apple system are still offered.

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