IPhone SE Helps Apple Conquer Unprecedented Number Of Android Users, Says new search by Counterpoint. In addition, the price of the device also encouraged users who keep old Apple smartphones to upgrade. At the same time, analysts said it was unlikely to cannibalize sales of an iPhone 12 5G.
IPhone SE helps Apple through tough quarter
Clearly, all smartphone makers have been affected by the financial impact of the COVID-19 pandemic. Year over year, Apple’s sales volumes were down 23%. However, the launch of the second-generation iPhone SE in late April gave the company a boost. Counterpoint’s North American Research Director Jeff Fieldhack said:
Apple volumes increased throughout the quarter and were particularly helped by iPhone SE volumes. It wasn’t a typical Apple launch with much fanfare and a launch event at the Steve Jobs Theater, which normally also includes a TV commercial blitz. However, the device succeeded and sold above expectations in both postpaid and prepaid channels. Since the launch of the iPhone SE, carrier stores and national retail have reopened. Some chains have seen major promotions to attract shoppers to stores. This was especially true at Walmart, Metro by T-Mobile, and Boost.
‘Pragmatic’ users don’t stabilize 5G iPhone sales
The low-cost device encourages existing Apple users to upgrade and also appeals to some Android users. Mr. Fieldhack said that more than “26% of iPhone SE users have switched from an Android device, which is higher than the normal switch from Android to iOS”, and that over 30% of iPhone SE users have switched from Android to iOS. ‘devices were upgrading from’ an iPhone 6S or older device. “
In addition, the device is unlikely to prevent users from purchasing the next generation of Apple smartphones, which are believed to be a 5G model. “Our checks show that iPhone SE sales are unlikely to cannibalize 5G iPhone sales in the fall,” Fieldhack said. “IPhone SE buyers are more pragmatic about price, less concerned with 5G, and the small screen is not seen as a barrier.”