iPhone SE Helps Apple as Rivals See Smartphone Sales Tumble

Global smartphone sales fell 20.4% in the second quarter of 2020 compared to the same period last year, according to a new study by Gartner. IPhone sales, however, remained almost static. Apple’s success was largely driven by the release of the low-cost iPhone SE.

iPhone SE means Apple has fared better than its rivals

In total, Gartner said 295 million smartphones were sold in the three-month period, up from 370 million in the same quarter in 2019. However, for Apple, the situation seemed largely unchanged. It sold 38.4 million units in Q2 2020, up from 38.5 million in Q2 2019. As others struggled, its market share fell from 10% to 13%.

No surprise, the iPhone SE was a big part of the reason why Apple did well as rivals struggled. “Apple’s iPhone sales performed better in the quarter than most smartphone vendors in the market and also increased sales quarter over quarter,” commented Annette Zimmermann, vice president of research at Gartner. “The improvement in the business environment in China has helped Apple achieve growth in the country. Moreover, the introduction of the new iPhone SE has encouraged users of old phones to upgrade their smartphones. “

Samsung and Huawei lead the way, with around 54 million units sold each. Huawei actually saw a 27.4% increase in the second quarter of 2020 from the previous three months.

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