iPhone Dominates India’s Ultra-Premium Smartphone Market

Apple’s share of the Indian smartphone market increased 78% year-on-year in the first quarter of 2020. The iPhone was the third fastest growing brand in the quarter, according to new data from Counterpoint, dominating the ultra-premium segment.

IPhone tops Indian smartphone market

The growth in the growing market was driven by good shipments of the iPhone 11, supported by discounts on various platforms, including Amazon. Indeed, it is the leading brand in the ultra-premium segment of the Indian market, with 55% market share. Xiamoi is the world leader in smartphones in the country.

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“The COVID-19[female[feminine the effect on India was relatively moderate until mid-March, ”noted Prachir Singh, senior research analyst at Counterpoint. “However, economic activity has declined, with people saving money pending an extended period of uncertainty and almost complete foreclosure.”

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