It looks like the success of Tom Hanks moving Greyhound has prompted a shift in thinking at Apple TV +. While big shows have always been clearly fundamental, sources told Fast Company that blockbusters are going to be a much bigger focus going forward.
A source said the broadcaster is discussing plans to release a dozen new movies per year to Apple TV Plus, about one per month. Two to four of them would be blockbuster-type titles such as Greyhound and Emancipation, the runaway slave thriller starring Will Smith and directed by Antoine Fuqua (Training Day) that Apple recently acquired for $ 120 million in a bidding war with Warner Bros., Universal and other studios. Another source had fewer details, but confirmed that Apple is telling Hollywood that it is now in the market for more tentpole-type feature films. (Apple wouldn’t comment for this story.) Apple’s increased focus on big movies marks a noticeable boost on its cinematic front.
Check it out: ‘Greyhound’ success prompts Apple TV + Rethink