Apple is not at the bottom of the stack in many areas. However, in the game, he seems to have suffered a massive fall.
COVID-19 Changes Hitting Apple Hard in the Game Market
According to the thematic dashboard of the game software from GlobalData, Apple now occupies the 38th position out of 38 companies. Its drop from eighth place is largely due to the COVID-19 pandemic. Gupantar Guha, senior analyst for thematic research, said that Apple’s fall in the game software dashboard “can be attributed to the changes the company has made to its gaming revenue channels, the App Store. and Arcade, due to COVID-19. ” In addition:
The forced withdrawal of the trend Plague Inc. (an Apple-exclusive title) from the Chinese App Store in February 2020 slowed its growth in China, the largest game market in the world.
He also noted that Apple was trying to capitalize on increased demand with a 30-day free trial of Apple Arcade service for new subscribers. However, “it is unclear if this will be enough to attract a significant number of new subscribers,” said Mr. Guha.
Failure to join the Esports game
Another thing that keeps Apple in the gaming space is its inability to enter the very popular world of esports, according to the analyst.
Despite having the technological capabilities and potential esports titles on the Apple Arcade, Apple was unable to take advantage of the thriving esports market during the global foreclosure.
Tencent is at the top of the Global Data thematic ranking. Valve, maker of the Steam gaming platform, and Epic Games, maker of Fortnite, are second and third.