The new Apple Store “For You” tab personalizes your app experience with recommendations. You can also compare your iPhone with other models if you want to buy a new one.
Apple Store for you
The For You tab is something we’ve seen in other Apple apps, such as Books, Music, and Photos, with additional For You content sections in News. This is the area where Apple’s machine learning algorithms suggest new content based on what you’ve already consumed.
The For You section of the Apple Store gives you access to your device list, order status, device tips, reservations, services, and accessory recommendations.
Another update is the ability to instantly compare your iPhone with other models to find the best model for you, although I haven’t been able to determine where this feature is.