Transparency of App Tracking in iOS 14.5 Could Lead to Internal Tracking: Report

Apple’s App Tracking Transparency (ATT) rules are all set to go live with the upcoming release of its iOS 14.5 update, where apps will need to ask users for permission to track them across apps and services. The move has advertisers and a platform where advertisements are served against the move, while privacy advocates hailed the move.

However, a new trend seems to be emerging, where apps will shift towards first-party data collection and use that data for personalizing services and advertising, according to a new report, which suggests that creating such a “ garden fenced ” would prevent Apple from preventing developers from monitoring …

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