When Apple announced in 2014 that it was acquiring the Beats for $ 3 billion, the deal made headlines around the world. However, according to Tripp Mickle After Steve, the agreement between the two companies is almost in jeopardy after a video of Dr. Dre leaked online. There were many rumors about the negotiations in 2014, before both companies confirmed the ownership. However, because Apple is concerned with privacy, no one can say anything. However, as explained in a section of Mickle’s book (via iMore), the agreement is very much confirmed by a video.
Beats cofounder Dr Dre appears in a video with actor and musician Tyrese Gibson where he celebrates Dr Dre becoming a hip-hop billionaire, referring to Apple’s acquisition of Beats. Jimmy Iovine, who is also the founder of the Beats, immediately received a call warning him about a video he had posted incorrectly on Facebook. Following this incident, Apple CEO Tim Cook invited Dre and Iovine to Cupertino for a private conversation. The letter said Cook was “sorry,” but that he would not cancel the deal because he was convinced Beats’ acceptance was the right thing to do.
Iovine worried and feared that Cook would close the deal. Instead of the anger and curse that would have come out of the Works at a time like that, Cook calmed down. He told music executives he was disappointed and wished Dre’s social media campaign did not happen but said the video did not shake his conviction that buying Beats was a right for Apple.
Even so, there are consequences. Beats property ended for $ 200 million less than expected. Although rumors at the time suggested that a small number of Beats music subscribers had slashed the bill, the paper said Apple reduced the amount paid to Beats after Dr. Apple has acquired both Beats Electronics and Beats. While the company’s headphones are also from Apple under the Beats brand, Music Beats has merged with Apple Music.
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