The ‘spectacular’ launch of the iPhone 12 sets Apple’s fourth quarter record in Europe

A “spectacular” launch of the iPhone 12 helped Apple secure 30% market share in Europe during the fourth quarter, as the company sold approximately 15.7 million iPhones.

From Counterpoint Research:

Apple may have declined slightly in 2020, but that doesn’t tell the full story. The decision to delay the launch of the iPhone 12 seems to have paid off, for two reasons. First, it gave the iPhone 11 and iPhone SE the opportunity to demonstrate remarkable longevity, continuously selling well in many markets throughout the year. Second, it increased demand for the new device which, when it finally launched in October, sold spectacularly. In fact, the iPhone 12 was Apple’s most successful device launch to date, …

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