Apple’s head of music publishing Elena Segal confirmed what already seemed very likely: that there will never be a free tier of Apple Music.
Segal made the statement a a British government hearing in the music streaming economy, investigating whether artists are paid enough. Segal said there were two reasons why it wouldn’t be the right approach for Apple …
Musically reports that Segal said it would not make economic sense and Apple is fundamentally opposed to ad-supported services.
We don’t think that an ad-supported service can generate enough revenue to support a healthy global ecosystem. And it would also go against our core values …
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