Surprise results: iPhones are still selling well

What if they threw a party of rumors about the production cut and no one came?

Late last year (remember 2020? It was all over the papers.), Macalope speculated that annual rumors about iPhone production cuts were just around the corner. But a funny thing happened on the way to the Colosseum where they keep all the rumor announcements about the production cut. (If you haven’t received an invite, don’t feel bad – it’s a limited-seating event and there are a lot of Forbes contributors.)

“Demand for Apple iPhones Starts Strong in 2021”

What? What should a mythical beast do with this? Print it, fold it and make a hat? He cannot wear hats because of the horns. This is useless.

Wedbush Securities says demand for Apple iPhone 12 is heating up.


[Wedbush Securities analyst Dan] Forecasts from Ives and the team building for total iPhones have increased another 5% in the past few weeks and are now in the 60 to 70 million range for the current quarter.

That’s a lot of iPhones for the first quarter of the calendar.

Ives isn’t the only one hinting that the iPhone will sell well in the new year.

DigiTimes, usually a ready omen of Apple’s made-up fate, too got to the point of saying such demand could even outstrip supply due to “a growing shortage of semiconductors for phone components”.

Sales reached 18 million units [in the last quarter of 2020], gaining Apple a market share of more than 20%, with the momentum expected to continue over the Lunar New Year holiday, bringing shipping volumes for the first quarter of 2021 on par with the number of units shipped in the previous quarter.

That would be a pretty impressive feat as iPhone sales usually drop significantly after the holiday quarter.

So, is Bob Dylan finally right? Are times changing? Call the tired Macalope (go ahead, he can’t hear you), but Apple’s fate is like gravity – it might take a day off, but it’ll always come back.

Isn’t that how gravity works? Macalope is not an ophthalmologist.

The horny still believes we’ll get those terrible reports of huge production cuts proving that no one likes iPhones at some point in the first half of 2021, but admits they’re overdue. To be clear, it wouldn’t be sad if we didn’t have them. It’s a nonsense annual ritual that happens because, duh, Apple generally cuts production after increasing production for the fall release, not because iPhones are unpopular.

Sometimes it’s just nice to have something you can rely on in tough times, even if it’s annoying.

Nah, it doesn’t matter. It makes no sense. Forget Macalope said this. That was stupid.

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