In a virtual event today, Spotify detailed a number of updates and new features coming to the audio platform. One of the most interesting announcements is the new lossless “Spotify HiFi” which will be an additional option for premium subscribers as the platform seeks to increase its lead over rivals such as Apple Music.
Earlier this month, we learned that Spotify’s most recent paid subscribers hit 155 million, up 24% year-on-year. We’ve seen Apple Music ahead at various times in terms of growth in various quarters, but Spotify is still the most popular paid audio service in the world.
With the aim of being the best audio platform in the world, Spotify held a “Streaming active” …
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