Instead of a theatrical release in May or a digital rental period, Warner Brothers will release their new film ‘Scoob!’ on iTunes for a one-time purchase of $ 25.
Scoob! is the first movie to skip cinemas and rentals to switch to a premium pricing model
After the success of Universal’s “Trolls” which launched direct on-demand services, Warner Brothers follows suit with its own approach. “Scoob!” is the first leading film to ignore theatrical release and a rental window entirely, and will be available for purchase at a premium of $ 24.99.
New iTunes versions of AAA studios typically cost $ 19.99 for a digital purchase. This purchase includes all content available for the movie and the 4K version if it exists. More recently, direct streaming rentals for films that cannot be released in theaters have been offered at $ 19.99 for a 48-hour rental.
Customers had to choose between buying a film when their rental window closed or watching the film weeks or months earlier by renting it at the same price. This created a problem, because people who wanted to see the advance rental and then buy the final version were spending $ 40 for a single film.
Warner Brothers seems to see rental price problem and takes a new approach with their release of “Scoob!” on iTunes. Instead of customers paying twice for a single film, they allow them to buy the film outright, but for a premium. There’s never been a single movie on iTunes for $ 24.99, so it’s breaking new territory as companies try to make up for the losses caused by the lockdown.
Some films that may have been shown just before the lockdown have also seen much shorter theatrical releases. Paramount’s “Sonic the Hedgehog” was released for $ 19.99 long before a regular theatrical release.
Home premieres of blockbuster movies are just part of the new normal as the world adjusts to life when locked. The coronavirus pandemic has brought many industries to a halt and has affected Apple and the entertainment industry as a whole in unprecedented ways.