Rewind – How the iPhone killed the custom ringtone | Magazine of 1843

February 17, 2021

It’s not often that a king says to a president, “Why don’t you shut up?” But at a summit in Santiago in November 2007, Juan Carlos, then king of Spain, lost his temper when Venezuelan President Hugo Ch├ívez called a former Spanish prime minister a fascist. These days such a spiteful comment would generate a multitude of memes in seconds. Yet 14 years ago few people had the skills for a YouTube remix, and Twitter only had 50,000 users. Juan Carlos went viral in what now seems the most picturesque fashion: as a personalized ringtone for cell phones. Half a million people in Spain have downloaded a tape of the vent, as have many in Venezuela (where …

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