Rejoice! Amazon’s new app icon isn’t just a logo in a white box

It looks like Amazon is launching a new app icon on iOS, and unlike countless other recent app redesigns, it’s not just a logo dropped on a white background! Rejoice! The new icon cleverly takes its cue from perhaps Amazon’s most recognizable “product”: its shipping boxes and their bright blue ribbon.

Here it is – in the app listing in the Apple App Store in the UK. (There are a few other relationships others who also see the icon on their own devices.)

Anyone who has worked on this new app design, which will be instantly recognizable on the home screen, deserves a raise.

Fix: We updated the title to make it clear that the new design is an icon, not a logo.

Through: www.theverge.com

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