Poll: Apple’s “big announcement”: what will it be?

CBS today teased an upcoming interview with Apple CEO Tim Cook that included the outlet reporting that the company will make a “big announcement” on Wednesday, but “it’s not a product.” One of the likely possibilities is the launch of iOS 14’s ad privacy feature which gives users a transparent look at how apps and websites are tracking them and the ability to block them. However, other theories are bouncing around today in anticipation of the news. What do you think the “new big initiative” will be?

As we reported this morning, CBS’s Gayle King received comments from Tim Cook on the recent violence on the US Capitol. But the interview that airs tomorrow, January 13, is actually about something else, what King called a “big announcement” from Apple and added that “it’s not a new product.” He also said that what Apple will reveal tomorrow on CBS This Morning “is very exciting news” and in a CBS tweet called it a “major new initiative”.

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