Peloton, Lululemon, Apple bet the home fitness shift is here to stay

A woman exercises at home with the help of an online course.

Thomas Trutschel / Photothek via Getty Images

The fitness industry was turned upside down in 2020.

When the Covid pandemic entered the United States in March, Americans quickly realized that their gymnastics routines would no longer be sustainable. Fitness studios ranging from New York Sports Clubs to SoulCycle have held their final group classes, as they have been forced to close to try to curb the spread of the coronavirus. And their users have been forced to look for alternative ways to sweat in basements or bedrooms, to try and ease Covid-related anxieties.

Sales of health and fitness equipment more than doubled, to $ 2.3 billion, in the period from March to October, according to data from The NPD Group. Sales of treadmills have skyrocketed 135%, the group said, while sales of exercise bikes nearly tripled. Retailers from Target to Dick’s Sporting Goods could barely hold items like 10-pound weights and jump ropes on their …

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  • According to this source Peloton, Lululemon, Apple bet the home fitness shift is here to stay
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