People are eager to get their hands on one of their stationary bikes, the company has changed the game of home fitness equipment. However, like any company, it is focused on development.
And, unfortunately, that growth has been negatively affected by privacy changes related to Apple’s iOS ad.
During a call for Peloton’s new assets, he said that the Tracking Application Information (ATT), which Apple launched in iOS 14.5, was to blame for making it more difficult to add new subscribers to its services by users who depending on needs.
Peloton is not shy when it comes to proposing measures to support the claim, with the first point being that economic openings after his epidemic are slower than expected.
According to a report from Connect Watts, instead of expected $ 810.7 million in revenue for the quarter, it reported $ 805.2 million. On top of that, Peloton material distributions are lower than they expected, with a loss of $ 1.25 per share. That was higher than the expected $ 1.07 loss per share, resulting in a total loss of $ 376 million.
As for subscribers, Pelaton saw an 87% increase over the year with 2.49 million fitness subscribers connected at the end of the quarter. So, what is the problem? Well, Mark Gurman of Bloomberg tweeted that Peloton said the ATT feature affects its ability to reach new subscribers, especially for Peloton Digital. So that refers to people who do not have Peloton equipment but subscribe to Peloton Digital for classes, similar to Apple Fitness +.