Over the Consumption of Consumer Data, Apple has paid m 10m

For failing to properly inform customers when using their data for commercial purposes, Italian competition authority has decided that Apple should pay € 10m (roughly £ 8.5m) in fines. Autorità Garante della Concorrenza e del Mercato (AGCM) says this is the maximum allowed under current law but this may not seem very much to Apple’s size company.

AGCM also issued a similar complaint to Google, which has stated that it does not agree with the decision and will sue, Verge reports. Apple has not yet commented on the matter.

“The authority finds that both Google and Apple fail to provide clear and immediate information on the collection and use of customer data for commercial purposes,” AGCM said in a statement.

Apple, both when creating an Apple ID and when accessing Apple Store (Store, iTunes Store and Apple Books), does not immediately and publicly provide the user with any information about the collection and use of their data for business purpose, emphasizing only that the collection of data is important to improve the user experience and uses of the services.

“The promotion service is based on the method of obtaining permission to use user data for commercial purposes without providing the customer with the possibility of prior and optional disclosure on their data sharing.”

This is the second Italian fine that Apple has suffered in the space of a week: Apple and Amazon have already been fined € 134.5m and € 68.7m respectively for price adjustment, or “rival competition”. Both companies have said they will sue.