A few developers, most notably Steve Troughton-Smith, discovered references to “realityOS,” Apple’s long-running rumored virtual reality and added reality headset, earlier this year. Now, just over a week before the start of WWDC 2022, the name has reappeared in trademark applications that appear to be associated with the company. Due to its privacy options, this application is not available.
On Friday, Vox Media product manager Parker Ortolani took to Twitter to share two U.S. patents and a patent pending trademark registered by a company called Realityo Systems LLC. As Parker and others have pointed out, our evidence to suggest Realityo Systems is a shell company created by Apple to darken its tracks.
First, the June 8th foreign registration deadline was available for both brands, which fell two days after the start of WWDC 2022. In addition, as noted by 9to5Mac, Realityo Systems LLC shares the same address as Yosemite Research LLC, Apple’s shell company is used to secure trademarks for past versions of its macOS operating system, including macOS Monterey. More interesting evidence is that in some countries Realityo Systems has introduced a brand logo with the trueOS logo written in the Apple San Francisco Signature logo.
The time of the launch suggests Apple is approaching a day that will comfortably share information about innovation and virtual reality expectations. However, we will be careful against the prospect of an announcement early next week. In his latest Power magazine, Mark Gurman of Bloomberg predicts the company will not present a “full presentation” on the Asphalt headset at WWDC. In fact, he said he would “be careful not to expect” such an announcement from the company. Gurman previously reported that Apple is planning to push the device launch back to 2023 due to ongoing development problems. However, the company is clearly moving forward with the project.