On the iPhone ad, Apple exec explains the creation of its Shot

“Shot.on iPhone” is one of the most important ads for iPhone. It launched in 2014, and in a new interview with Adweek, Apple VP Tor Myhren explains about it.

Seen from the start for the transfer, “Shot on iPhone” is a “simple and ridiculous idea,” Myhren said, “based on the behavior seen with people posting their photos and hashtagging them in different ways. ”

Not only did Apple create an official way to share photos taken with the iPhone, but the executive also explained why outdoor photography is important for the company:

“We really love the outdoors,” Myhren said. “It breaks all the rules of modern speed and short-term and digital culture is broken. It is stable, unchanging, single-minded — all things that most marketers do not have today. ”

Although Shot advertising on the iPhone began as a “simple and easy idea”, it also became one of Apple’s most recognizable and important ads. The company creates licensed content, artists and photographers, selected user images, and also collaborates with celebrities Selena Gomez and Lady Gaga to create music videos.

Adweek also said that Shot on the iPhone has been so successful that it has expanded to “digital video, TV sites, and social media platforms such as TikTok and Instagram Stories.”

“When you have this rich altar,” Myhren said, “there is no limit to where you can go.”

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