Microsoft’s new announcement for the Surface Pro 7 hits Apple’s MacBook Pro hard

In 2021, Microsoft woke up and chose brutal honesty.

In its latest Surface Pro 7 ad (by way of MS Power User), the company spent 30 seconds listing all the ways it thinks the 2-in-1 laptop is better than Apple’s MacBook Pro.

The video begins by following what many consider the MacBook Pro’s biggest weakness: the Touch Bar. Comparing that to the Surface Pro’s stylus and touchscreen capabilities, the guy who praises the device points out:

“The Surface comes with a pen and is touchscreen. Mac gave me this little bar, but why can’t they give me an entire touchscreen? “

Apple seems to know how awful the Touch Bar feature is. According to analyst Ming-Chi Kuo, the company plans to replace it with physical keys for the upcoming 14- and 16-inch models.

Funny enough, however, the video makes it clear that its Surface Pen doesn’t actually come bundled with the Surface Pro, adding a disclaimer that reads “Pen and some apps sold separately.”

Microsoft points out that the Surface Pro also has a detachable keyboard. Meanwhile, with the MacBook, “you’re just stuck with what you’ve got”. Of course, this is definitely how the company highlights how versatile the Surface is, with the ability to switch from a laptop to a keyboard. But I can’t help but think it’s also a slight delve into the MacBook Pro’s messy past with its troubled butterfly keyboard.

The video also addresses the power difference between the two devices, boasting that the Surface Pro “has the power to run all your apps” and “is a much better gaming device.” (Editor’s note: This is questionable and highly depends on the configuration purchased.)

To complete the shots, Microsoft concludes by reminding everyone how much cheaper its device is than the MacBook Pro.

The base model Surface Pro 7 (with 12.3-inch display) starts at $ 749.99, but without the additional accessories like the stylus and keyboard attachment. The 13-inch MacBook Pro, on the other hand, starts at $ 1,299 for the M1 model (Apple’s internal chip) and $ 1,799 for its Intel model.

But if Microsoft’s new ad sold you by opting for the Surface Pro 7 on the MacBook Pro, it might be a good idea to hold off, if you want the latest device, that is. Second to the voices, it’s possible that at some point in 2021 we might see the Surface Pro 8.

And it remains to be seen whether or not Apple will have a return for Microsoft’s announcement. Regardless, all I can say for now is: Touché, Microsoft. Touché.


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