Microsoft has a habit of reigniting the conflict between Mac and PC for its Surface announcements, and this time around, it’s going against Apple’s Touch Bar. In a new TV commercial, which aired during Sunday night’s NFL championship games, Microsoft pits Apple’s MacBook Pro against the Surface Pro 7. It’s an opportunity for Microsoft to mock Apple’s Touch Bar in a TV commercial for the first time. .
“Mac gave me this little bar, but why can’t they give me an entire touchscreen?” asks a boy comparing the two laptops. This is something some MacBook Pro users have been asking for, or just removing the Touch Bar altogether. Apple is reportedly planning a redesign of the MacBook Pro later this year, with the Touch Bar rumored to be replaced. by physical function keys.
Elsewhere in the announcement, Microsoft seeks to position the Surface Pro 7 as a gaming device. “It’s a much better gaming device,” says the announcement, which is an unusual way to frame Microsoft’s popular Surface device. The Surface Pro 7 is barely capable of running the latest PC games at acceptable frame rates with its integrated Intel graphics, so that’s not the biggest selling point.
Microsoft previously compared its Surface Pro to the MacBook Air, hit Macs in general, and found a guy named Mac Book to tell people to get a Surface Laptop.
This latest announcement also focuses on the older Surface Pro 7, which has now been replaced by the Surface Pro 7 Plus at least for businesses and schools. The new model includes a larger battery, 11th generation Intel processors, a removable SSD and LTE.
- According to this source Microsoft makes fun of Apple’s doomed Touch Bar in the new Surface announcement
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