Microsoft is targeting Apple’s Touch Bar and MacBook Pro in the new Surface announcement

Microsoft began using its latest video ad for its Surface to make a jab or two like Apple and its MacBook Pro Touch Bar. In an ad that aired during Sunday’s NFL championship game, Microsoft did compare its Surface with Apple’s MacBook Pro via The Verge.

Microsoft and Apple have had a longstanding rivalry when it comes to certain products and operating systems. The Surface is another example of the two companies fighting for user wallets. In the video ad, the guy compares Microsoft’s Surface Pro 7 to the MacBook Pro. At one point, the guy asks, “Mac gave me this little bar, but why can’t they give me an entire touchscreen?”

Microsoft later says the Surface Pro 7 is better suited for gaming than the MacBook Pro. “It’s a much better gaming device,” the announcement states. Sure, the MacBook Pro featured in the video isn’t the M1 model, which means it’s still integrated with the Intel processor. Although the Surface line of devices has never been seen as a flagship gaming platform.

The video description also goes into the versatility of the Surface Pro 7.

“Only the Surface Pro 7 has the versatility and portability of a tablet and laptop. With features like detachable touchscreen, keyboard and pen, and enough power to run your favorite apps, you can work or play from anywhere. “

The MacBook Pro’s Touch Bar has been a talking point recently as it was rumored that Apple would remove the Touch Bar along with redesigning the overall appearance of the device.

Microsoft Surface Pro 7 starts at $ 799 CAD and features a 12.3-inch display, Intel processor, 128GB of storage, and 4GB of RAM. The MacBook Pro, on the other hand, starts at $ 1699 CAD with a 13-inch display, M1 processor, 256GB of storage, and 8GB of RAM.

Via: www.iphoneincanada.ca

News Highlights

  • According to this source Microsoft is targeting Apple’s Touch Bar and MacBook Pro in the new Surface announcement
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