Although the law may take some time to become law, regulators around the world are increasing their pressure. Welcome to Big Bipartisanship, Big Tech. The size of the new bicameral legislature has been demonstrated in an effort to streamline the operation of digital appliance stores. The Open Market Law passed by U.S. Senators Marsha Blackburn (R-TN), Richard Blumenthal (D-CT), and Amy Klobuchar (D-MN) to “encourage competition and reduce door control in the system material application, improve selection, improve quality, and lower costs for customers. ”
At the crossroads at Apple and Google, two of the three largest companies that lawmakers feel are controlling the door on the app market. Lawmakers say the management of the companies has allowed them to call all shots and keep other app resellers to pick up the leftovers they can. Together, Apple and Google have 5.7 million applications worth $ 110.9 billion in sales by 2020.
“Big Tech giants are forcing their own app market on users at the expense of successful start-ups,” said Sen. Blackburn. “Apple and Google want to prevent developers and customers from using third-party app stores that will threaten their bottom line. Their misconduct is a direct attack on the free and fair market. The Blumenthal Commission, Klobuchar, and I are committed to ensuring that US consumers and small businesses do not suffer from the power of Big Tech. Blumenthal said the law aims to “break down the immune barriers of murder in the app economy, giving consumers more options and small startup technology companies in a war-torn world.” He also said the bill would “give mobile users more control over their devices.”
Keep in mind that this rule has only been implemented. You also have to pass the Senate and House before finally getting President Biden’s signature. Given their marketing history, Google and Apple may sell many apps before the practice becomes legal. Initially, companies had other store-bought issues to deal with. The European Union has been relentless in cracking down on Apple over issues with its App Store. In March, it launched an investigation into the inaccurate power of the App Store. It followed that with allegations in April that the company was violating antitrust laws with its App Store policies.
Google does not have any flexibility. In the US, the company was hit by an antitrust lawsuit filed by 37 states alleging that the Google Play Store was an illegal monopoly. Like Apple, it was also targeted by the EU earlier this summer for allegedly misusing its advertising technology. Gary Guthrie covers technology and travel for the ConsumerAffairs news team. Prior to ConsumerAffairs, he was a programming consultant for radio and TV stations in some 20 markets around the US, as well as a production developer for the likes of Jack Daniel’s, Procter & Gamble, AT&T, and Columbia University.