Japanese coffee chain reveals the power of iOS 14 App Clips

A new report says Tokyo coffee shops are using App Clips to transform their customer experience, allowing customers to order and pay in just 15 seconds.

From the RFID journal:

Customers of Japan’s Kitasandō Coffee place orders and pay for their drinks within about 15 seconds using their iPhone with Apple’s NFC apps. By providing Near Field Communication (NFC) technology integrated into dedicated signs and with App Clips or the bar app downloaded to a person’s phone, the bar system has been designed to eliminate or shorten queues.

The result is fast turnaround times for customers and higher sales for the bar. The system is provided by Kitasandō Coffee’s parent company, Kankak, which is both a coffee shop and a tech company. Kankak develops the technology it incorporates into its coffees. Its app-based ordering system is being implemented in many other stores, the most recent being Kankak’s Tailored Café, located in central Tokyo.

The report says …

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