Is iCar on the way? Apple has hired a long-time Ford veteran to help speed up its EV project

Apple has long hired Ford executives to support safety and vehicle technology efforts, signaling that the iPhone maker is also starting the development of the electric vehicle. According to people familiar with the situation, turning on the technology asked Desi Ujkashevic for the car project. Ujkashevic has been a Ford employee since 1991, most recently as the global director of automation security technology. Previously, he oversaw the technical design of many interior Ford models, exterior, chassis, and electric cars.

Executive works on Ford’s Escape, Explorer, Fiesta and Focus models, and Lincoln MKC and Aviator, according to its LinkedIn profile. He also helped develop new electric cars for the Dearborn, Michigan carmaker. And Ujkashevic has experience dealing with regulatory issues, something that will be key to Apple getting a car on the road. The Cupertino, Californian company declined to comment on the fee. Ford says Ujkashevic has retired from the car.

Enlisting Ujkashevic suggests that Apple continues to push for a personal car despite several high profile departures over the past year. The management team of the project has almost completely changed since it was run by Doug Field, a director who went to Ford last year. Apple is pushing ahead with the development of a fully automated car. Trading car is not easy! Toyota leader’s warning to Apple. Volkswagen says it is ‘not afraid’ of Apple’s electric car, as Nissan writes. Volkswagen wants to challenge Google with its own automotive software. Microsoft is teaming up with GM to create autonomous electric vehicles to challenge Tesla

Generating an electric, personal car is seen as the “next big thing” for Apple – a new product category that could slow down its sales growth. But the project has suffered many procedural and staffing changes since it started around seven years ago. The change has been even heavier in the last year. Aside from Field’s departure, Apple lost key managers in charge of application technology, robots and sensors. In some cases, high-powered engineers went down to join the flying taxi drivers.

After Field quit, the company chose Apple Watch and health software head Kevin Lynch to oversee the projects. Lynch is a well-respected software technology manager but does not lead a car development. The company has come to expand the project under Lynch – with the release of a product release by 2025. Ford. The company recognizes him with product development, quality and customer experience in 118 years company. ”

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