Updating Apple’s iPhone SE is a very popular device, according to CIRP data, the affordable smartphone occupying nearly a fifth of all US iPhone purchases in its first quarter of availability.
Analysis of iPhone sales by Consumer Intelligence Research Partners during the April to June quarter indicates that the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max continue to account for the majority of sales of Apple, representing 65% of purchases. While this shows that consumers are still eager to acquire higher specification and higher level models, the relatively recent iPhone SE has further hampered procedures.
According to CIRP, the iPhone SE managed to acquire 19% of sales during the period measured. Despite the promising start, it seems that the model did not affect sales of the current flagship generation too much, but rather absorbed sales of older models.
For comparison, sales of the iPhone XR, iPhone XS and iPhone XS Max in the 2019 quarter were in the same range, at around 65%. At the time, sales of the iPhone 8, iPhone 7 and Plus models each accounted for the remainder of the sales.
For the 2020 period, it seems that sales of the iPhone 8 and 8 Plus, as well as the iPhone XR, are reduced by the cheaper iPhone SE.
“At the end of this last quarter, Apple has a simpler range than in the past, with only the XR, 11, 11 Pro, 11 Pro Max and the new SE,” suggests Josh Lowitz, partner and co-founder of CIRP. . “At $ 399 for the base model, SE is priced well below the one-year-old XR and successfully replaces nearly three-year-old iPhone 8 models at entry price.”
The introduction of the iPhone SE has also been determined by CIRP as a catalyst for users of older iPhone models to upgrade. According to CIRP data, owners of a telephone older than three years have a 73% chance of switching to an iPhone SE.
Mike Levin, partner and co-founder of CIRP, explains that the iPhone SE has helped users of iPhone models 5, 6 or 7 generations who did not want to acquire new versions, even at cheaper prices. “These are users who have obviously resisted the upgrade to newer phones at more attractive prices, such as the iPhone 11, last year’s iPhone XR and even the iPhone 8 and 8 Plus , launched in 2017 because its prices have dropped over the years. ”