IPad app downloads surged in the first quarter of 2020, largely due to the adoption and growing use of Apple tablets for home orders.
IPad app downloads and spending have increased the most in years in the first quarter of 2020.
First-time downloads of specially designed apps for iPad and iPadOS exceeded 1.1 billion worldwide in the first quarter, up 40% from the same period last year, according to news reports. Sensor Tower data. This milestone also marks the first time that Apple has experienced year-over-year growth in this measure since 2013.
Games and entertainment accounted for the lion’s share of App Store installations in the first quarter of 2020, followed by education apps. Many school districts use the iPad as a home learning tool during coronavirus blockages.
In addition, the analytics company said global consumer spending on iPad apps has seen its largest year-over-year increase – 16% – since the fourth quarter of 2014.
Customers spent around $ 2.1 billion on iPad apps worldwide during the quarter. Sensor Tower also notes that about 76% of that spending, or about $ 1.6 billion, came from gaming alone.
Apple’s iPhone generated a similar increase in app downloads in the first quarter of 2020, with first installations increasing 24% year over year. The growth of iPhone applications was even faster than that of the iPad, and consumer spending on iPhone applications during the quarter was actually slightly lower than the same period of the previous year.