IOS news app installs up 170% for US presidential inauguration

A new report says news app installations in the run-up to the presidential election increased by about 170 percent.

From Sensor tower:

Mobile users in the US have turned to their phones and tablets to follow a mostly virtual Inauguration Day, pushing news agency and aggregator apps into the Apple App Store rankings, Sensor Tower App Intelligence data reveals. Of all the free iPhone apps on the US App Store for Wednesday, CNN hit the top tier for a news app, climbing 530 spots to end the day at number 41.

The News Break news aggregator was the second highest-scoring app of its kind on opening day, climbing 13 spots to number 65. Rounding out the top three, Newsmax climbed 43 spots for end the day at number 108.

Data from the Sensor Tower allegedly shows that CNN recorded about 27,000 installations on January 20, 170% more than the day before. Likewise, News Break and Newsmax saw their installs increase by 5% and 14% on the same day, respectively.

A similar trend was reportedly spotted on Election Day 2020, from the report:

News apps also saw an increase in first installs in the United States on Election Day 2020. At the time, CNN climbed 587 places to end the day at No. 80 in general, while News Break has gone from no. 111 to n. 103. Although Fox News ranked the highest of these apps on election day at number 63 overall, it didn’t see the same degree of increase on grand opening day. Yesterday it climbed 548 spots to 469 overall on the US App Store, 406 fewer than on election day.

This surge in 2020 has not matched the increased adoption in 2016, which saw CNN climb to 26 on the App Store charts and Fox news to number 50. The 2017 grand opening also appears to have attracted more news app downloads. .

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In the US in 2020, News Break was the most popular app, installed about 23.7 million times on iOS and Android combined. News Break is also leading the download package in January 2021.

you can read the full report here.


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