Intel’s new CEO says it needs to do better than Apple in the PC ecosystem

Intel has a new CEO, as you’ve probably noticed, and Pat Gelsinger has firmly decided his stall to begin with – with Apple apparently very much in the sights.

As Apple Insider reports, Gelsinger told Intel staff: “We need to deliver better products to the PC ecosystem than anything possible that a lifestyle company in Cupertino can accomplish. We have to be so good in the future. “

The reference to Apple as a “lifestyle company” is indicative and the claim can certainly be read as an indication that Gelsinger is serious about shaking things up at Intel.

Apple has been making big waves lately with its M1 chip which has been very well received and is a truly remarkable piece of engineering. The M1 will replace all Intel chips in MacBooks for a two-year transition period – which has already begun – so it’s arguably a doubly sore point for Intel in that respect.

Intel innovation

Perhaps most of all, the M1 has been heralded as seriously innovative, and that’s where …

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